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Economics / Michael Parkin, Melanie Powell, Kent Matthews
| Economics / Michael Parkin, Melanie Powell, Kent Matthews |
| Autore | Parkin, Michael |
| Edizione | [4th ed.] |
| Pubbl/distr/stampa | Harlow [etc.] : Addison-Wesley, 1998 |
| Descrizione fisica | XXVII, 941 p. : ill. ; 27 cm |
| Altri autori (Persone) |
Powell, Melanie
Matthews, Kent |
| Soggetto non controllato | Microeconomia |
| ISBN | 0-201-59608-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Titolo uniforme | |
| Record Nr. | UNIPARTHENOPE-000002988 |
Parkin, Michael
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| Harlow [etc.] : Addison-Wesley, 1998 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Parthenope | ||
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Public relations cases : international perspectives / / edited by Danny Moss and Melanie Powell with Barbara DeSanto
| Public relations cases : international perspectives / / edited by Danny Moss and Melanie Powell with Barbara DeSanto |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York, N.Y. : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) |
DeSantoBarbara <1950->
MossDanny <1954-> PowellMelanie |
| Soggetto topico |
Public relations
Corporations - Public relations International business enterprises |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-84245-4
1-136-84246-2 1-282-88581-2 9786612885815 0-203-08898-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Contents; Figures; Notes on contributors; Introduction; 1 Take a look at my giraffe: Promoting Chester Zoo; 2 Jane's Ride Across America; 3 Kerala, God's Own Country: From backwaters to one of the ten paradises on earth; 4 LG Mobile: Utilizing the blogosphere to increase buzz and drive positive sentiment of mobile phones; 5 Enacting corporate citizenship in Korea: Novartis Korea's five-generation families campaign; 6 Taking the time to listen, learn and act: An example of complex international dialogue
7 Setting up an effective press office for a professional body8 Managing the evolution of an agency to meet the needs of a digital media environment; 9 John Smith's 'The People's Franchise': John Smith's People's Race and John Smith's People's Darts; 10 Remembering The Few; 11 When PR meets marketing: On the intraorganizational challenges in the implementation of integrated communication; 12 Public relations model of a socially responsible company: Case study of Coca-Cola Beverages Hrvatska; 13 The Bolton brand: Place branding as an alternative approach to local authority corporate identity 14 Chimney Pot Park: When a sales launch event became the news!Index |
| Record Nr. | UNINA-9910459650703321 |
| New York, N.Y. : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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